– A third of women have gone seven days at a festival without a wash
– On average, UK women spend at least two weeks preparing for a festival, with some prepping months ahead
– Dirty toilets are women’s biggest festival complaint, followed by body odour and the state of showers
WOMEN in the UK would rather go seven days without washing than use dirty showers on festival sites.
A survey of 2,000 women, carried out by beauty brand Halo Wipes revealed 65% plan months in advance about how to stay fresh at a festival, because they’re so grossed out by dirty loos and other people’s bad body odour.
Halo Wipes, the ultimate handbag essential, conducted the research as part of its mission to understand women’s hygiene habits and the challenges they face when attending UK festivals.
While two thirds of women (65%) said they avoid showering at festivals, because the facilities are too filthy, women from the Midlands are the cleanest revellers, with over half (56%) saying they shower every day.
Nicola Verdin, Brand Manager for Halo, said: “For many women, looking their best starts with feeling comfortable and clean, but this can be a real challenge when camping out for up to a week at a festival.
“With festivals being a hotspot for fashion trends, naturally attendees want to look their best, but concerns about hygiene and the standard of facilities leave people feeling less than fabulous.”
Dirty toilets were the biggest festival turn-off (60%), followed by filthy showers (14%) and other people’s body odour (12%), with almost three quarters (72%) of women in the North West being offended by unclean loos. Filthy showers upset 1 in 10 women nationwide, while body odour left a third (30%) of Northern Irish women reeling.
In a bid to combat these discomforts, 79% of ladies in the UK are reaching for deodorant wipes and toilet wipes, including Halo’s Moist Toilet Tissue, as a festival essential for keeping fresh.
The research also highlighted that the UK is a nation of female festival preppers, as half (50%) of those asked said they plan their festival outfits two weeks in advance, with nearly a fifth (18%) of women packing months in advance. Those in the capital are the most organised, with a quarter of Londoners (25%) planning months ahead.
Nicola added: “We found from our research that planning ahead is vital for women on the go. They need to pack light and make every item count; that’s why beauty essentials like wipes are ideal. Women are not only planning their outfits in advance, they are also thinking ahead about how to stay fresh at festivals, which means they’re on the lookout for handy solutions to keep them feeling at their best.”